In this day and age, every second, new ways of empowering the common-folk are being discovered. The most sought-after mechanisms are being seen in the financial sector, especially in internet finance. With banking getting more and more complicatedly cumbersome, easier methods are being designed to provide the public with “money” as and when they need it and wherever they need it.Trending today is the very well-known concept of digital currency. Though there are still apprehensions about its use, it has taken the world with a sweep and gained popularity because of the convenience it has to offer. An example of digital currency would be the popular Bitcoin. Many online merchant websites have accepted bitcoin as the form of payment for making purchases from their website.This type of currency does not require any identification on the part of a purchaser; therefore animosity is one chief benefit that it has to offer. In the form of investment, Bitcoins have proven to be profitable. This is because of the reason that its price in Dollar equivalents has been on the rise ever since its conception. If you own two Bitcoins that have a net present worth of $800, by the end of the year this price has all the possibility of rising up to $1000 for two Bitcoins. Thus, you can either use your Bitcoins for online transactions or keep them safe as an investment for your rainy days.Another convenience in this box has the name of mobile payment systems. You must have heard of Google Wallet, or something similar from other global corporations. With the advent of payment systems such as these, it has become highly probable to enter a cashless future very soon. Currency has undergone drastic changes in this era – morphing from cash to cheques, from cheques to debit and credits, from that to finally online wallets. This wallet is the online phone-app version of your bank account. In every sense, it is a wallet, only it exists digitally. Whatever purchases you make through your phone or over the Internet, this wallet enables you to pay for those purchases, removing from the loop all the banking-paperwork otherwise required. These payments are not just limited to Internet. The NFC technology enables you to check-out of physical counters by a touch of your smartphones, although this method has attracted scepticism. Either way, convenience is convenience. It is safer for you if you don’t carry much cash around. Just use your smartphone.Finance over the internet has plunged into another very fascinating service – the crowdfunder. This concept is by far the most useful of all, because it enables entrepreneurs to gather online and share funds for their business. Elaborating it further, it means that if five people are interested in setting up a, say, online shopping business, but are short on funds individually – they can come together on a crowdfunding website and combine their money in a partnership. This way, they all get what they want, including the money to start their business. These people can also decide to share their funds with some other entrepreneur to help him get started. The internet has thus changed the scene of financing sector.To get more crowdfunding news, visit Moneysedge.com

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.