Loans – Getting Yourself a Finance Loan

A lender can give finance loans in the UK as either secured or unsecured for smaller items that you wish to purchase, rather than a home purchase for instance. The current credit crunch experienced by Britons has slowed the demand for finance loans, but if you are capable of securing one due to your high credit standing and your pay history, you’ll find that most lenders are more than willing to work with you.People receive finance loans for various purposes such as possibly a new car, home improvements, a new caravan, solicitor’s fees, a well-deserved holiday, to pay university or other school fees, or in order to pay off their credit cards or even an overdraft. Once the loan is granted the money will of course be yours to spend as you wish.You will have to fill out an application which will ask for your full name, address, date of birth, marital status, employment status, gross monthly income, whether you are a homeowner or tenant, how much your house is worth and what is owing on your mortgage.The next step in obtaining a finance loan is for the loan company or bank to verify the various information you have given them. You should be aware that the loan rates can go up to 29.9% APR. APR stands for Annual Percentage Rate, and it is defined as the equivalent rate of interest when considering any of the added costs for a given loan. Therefore it is a function of the initial loan amount, the applicable interest rate, the total additional costs, and the terms. Also, if you are applying for a finance loan, you’ll find that the debt may be secured on your home, and that home is then subject to being repossessed should you not keep up your payments on your mortgage or any debts that are secured by your home.Now in an automobile loan, the automobile itself secures the loan whether it’s a new automobile or a refinancing of an existing auto loan. As with the caveat mentioned above, you must keep making payments if you do not wish to be subjected to a repossession of your automobile.Back when lending was competitive it was much easier to locate a lender willing to take a chance on such an unsecured loan. However, now that we are in a credit crunch, all lenders have made it more difficult to arrange such finance loans. Already made effective October 2008, due to unscrupulous lenders who were in essence credit sharks, the Consumer Credit Act now has been changed to offer more protection to borrowers. The Banking Code Standards Board retains an easily navigable website should you encounter any problems when seeking either a secured or unsecured loan in Great Britain.Regardless of what type of loan you are trying to secure, know that even though more consumer protections have been added, you still need to do your research to avoid being trapped in a loan that is both unfair and unscrupulous.

Small Business SEO – How SEO Consultancy Can Benefit Your Business

SEO For Small BusinessesHow can an SEO consultant service benefit your company? For a small business SEO is marketing strategy that is absolutely essential. Why do I say this? It can be difficult to compete against the big, well-known players in your field of service. Very often a local SEO consultant service can benefit because of having local knowledge of how people are looking for services and purchasing goods.Small Business SEO – It’s Benefits.Here is a list of reasons why small business SEO is necessary:SEO is marketing, not web design. It’s how your sell your products and servcies. There is no use having a slick looking website if nobody can find it. A professional SEO consultant will be able to get you a high Google ranking and keep you there. You need new customers coming to your business, which will in turn make you more money.
An SEO consultant will look after the whole process. Time is money, so with small business SEO you don’t have to spend one minute away from your business.
Compared to old-fashioned advertising SEO small business services provide great value for money.
Results can be obtained relatively fast. A professional SEO service will usually be able to get you onto the first page of the search engines between 30 – 90 days.
Return on investment is fast. Small businesses who use SEO consultancy services usually make back their investment within 90 days and within 120 days they can even double and triple the investmentHow Search Engine Optimization WorksBefore you know what you are paying for, you really need to know how SEO works. Otherwise, you can be fooled into paying for something and for services that you don’t really need or that aren’t working. Here’s the SEO basics:Research your business related keywords that people are already using, but that have medium to low competition.
Audit your site to incorporate these keywords into your website in a natural way. A professional SEO consultant will never used tricks like ‘keyword stuffing’, which can have a negative effect on your overall Google ranking. The researched keywords will also be used in webpage descriptions and titles.
Write articles based on these keywords and have them published on line. These provide great exposure for your website.
Use social media platforms like Facebook, Twitter and Google+ to increase exposure.
Build backlinks to your site.
Send you monthly reports so you know how your investment is being used.Although the SEO basics seem simple, an SEO consultancy expert knows how to use them in the most effective ways together so that you get a higher Google ranking.Free SEO ServicesMore often than not, a professional SEO consultancy service will offer some free incentives and will take a personal interest in making your business profitable. Because after all they need you to make money so that they can make money.If you are going to hire an professional SEO consultant, make sure that you check his credentials carefully. Any affordable SEO service will offer you a free website audit report so that you can see what is needed and what you will be paying for. This audit also keeps the SEO services transparent. You know exactly what they are doing and what kind of results you can expect.So before you hire any kind of SEO consultant ask for a free website audit.

Your SEO Service, Ethical SEO, and Competitor Monitoring

When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company website. This is the one aspect where there is a feeling of control–once a website is released into the wild, the company will have to see how its site fares against all the other websites out there, whether the other sites are using ethical SEO tactics or not.Apart from changes made to the company website, the assumption is often that the company and, if it is using one, its SEO service, has zero control over what appears in search engine results. However, this is not usually the case. Often, you or your SEO service can have a direct effect on search engine results by monitoring your competitors and reporting them to the major search engines when the SEO techniques used on their site fall outside what is popularly referred to as ethical SEO. (Please note that while I believe that the word “ethical” is tossed around too often, “ethical SEO” has become the standard phrase to describe white hat techniques, and so it is the phrase I use throughout the article.)Primary CompetitorsTo start with, let’s define competitors. Almost every company has at least a handful of other companies that it considers to be primary competitors–the ones that sell the same products and services, that are of similar size, and so on. It is important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they have not hired an SEO service of their own, or if they have not started doing SEO in-house at all, you will have peace of mind knowing that the use of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can also investigate whether they are using ethical SEO practices in their campaign.Your Online CompetitorsIt’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why your criteria for a competitor online should broaden to encompass any company that offers products or services like yours that outranks you for any of your targeted keyphrases. If your in-house staff or your SEO service not only continually monitors your search engine positions but also analyzes the companies that appear above you in search results, you can often identify forward-looking competitors of which you were previously unaware–your primary competitors of tomorrow.ViolationsThis brings us to the key issue of ethical SEO. Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people. For example, BMW’s German site was recently removed temporarily from the Google index for using doorway pages–something that is not considered an ethical SEO practice. It stands to reason that your competitors are also not immune to violations.Bad FirmsThere are very notable examples of otherwise smart and established companies hiring an SEO service that put them in a worse situation than before they pursued SEO–by getting their site removed from major search engines for violating the engine’s terms of service, for example. Not long ago, there was a well-publicized example where most of the clients of a Las Vegas SEO service were penalized. Almost all of the clients claimed that they were not informed that the firm was not practicing ethical SEO and that they were therefore at risk.SEO firms are generally divided into two camps–those called “White Hats” (those that use ethical SEO practices and will never knowingly violate a search engine’s terms of service) and those called “Black Hats” (those that do not use ethical SEO practices and that will attempt to unravel the latest algorithms and exploit any loopholes to achieve rankings at any cost). Neither approach is invalid–it is not against the law to violate the terms of service of a search engine. Moreover, black hat techniques can be quite effective. However, the tactics are risky, and anyone hiring an SEO service that wears a black hat and does not use ethical SEO practices should definitely be apprised of this risk up front.Internal ResourcesFirms are often tempted to avoid hiring an SEO service by performing SEO in-house, and the project almost always falls onto an already overburdened IT department. The problem with approaching SEO from a strictly technical mindset is that the strategies employed, such as the keyphrases targeted, will not necessarily be in line with the goals of the marketing and sales departments. In addition, an IT resource will usually approach SEO from a purely technical standpoint, without being aware of ethical SEO practices, and this can lead to trouble. Penalization is a very real possibility, and it is hard to get back onto an index once your site has been removed.MonitoringA thorough SEO service will monitor not only the handful of competitors that you deem crucial but also the sites that appear higher than you for any of your chosen search phrases. This may be somewhat controversial, especially to any SEO service or webmaster that uses tactics forbidden by the search engines’ terms of service. However, many white hat SEO service firms consider it an obligation to their clients to routinely monitor the sites of any competitor found on the engines to be sure it is using ethical SEO techniques.There is a reason that every major search engine has a form to report sites who do not use ethical SEO tactics and who violate the terms of service so that these sites can be subsequently penalized or removed. Spam filters cannot catch all violations without also removing a large number of good sites. Search engines rely on their users to help them to keep their indexes clean and free of sites not using ethical SEO tactics. There are many techniques to spam an engine–far too many to list. However, a good SEO service not only knows what all of these techniques are but knows how to identify them when it sees them so they can be reported to the engine accurately.The End ResultBusiness is business, and your interests often run directly counter to that of your competitors. When you report a website that is not using ethical SEO, it is very likely that it will be removed. This means there is one less company that you need to worry about in the online arena, at least for the time being. If the site in question outranked yours, you also get the added benefit of seeing your rankings improve as the violating pages are removed–provided, of course, that you are using ethical SEO techniques and steering clear of violations yourself, or you may be reported by a competitor of yours or its SEO service!The engine also benefits from users reporting violations. Engines do not like people trying to trick their indexes, since there might then be pages showing up for particular search terms that are not actually relevant to those terms. Clearly, search engines understand this benefit–if the engines thought they could weed out all the spam themselves, they would not provide a reporting system. Supporting such a system, after all, is not free. Real people employed by the engine have to visit the offending pages to confirm that they are not using ethical SEO tactics.In the notable example cited earlier of the firm that got most of its clients penalized, the owner of the SEO service in question was quoted as saying, “Google can kiss my ass. This is the Wild Wild West.” He may be right–maybe it is the Wild Wild West. But there are a whole bunch of new sheriffs in town–and they are wearing white hats.