When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company website. This is the one aspect where there is a feeling of control–once a website is released into the wild, the company will have to see how its site fares against all the other websites out there, whether the other sites are using ethical SEO tactics or not.Apart from changes made to the company website, the assumption is often that the company and, if it is using one, its SEO service, has zero control over what appears in search engine results. However, this is not usually the case. Often, you or your SEO service can have a direct effect on search engine results by monitoring your competitors and reporting them to the major search engines when the SEO techniques used on their site fall outside what is popularly referred to as ethical SEO. (Please note that while I believe that the word “ethical” is tossed around too often, “ethical SEO” has become the standard phrase to describe white hat techniques, and so it is the phrase I use throughout the article.)Primary CompetitorsTo start with, let’s define competitors. Almost every company has at least a handful of other companies that it considers to be primary competitors–the ones that sell the same products and services, that are of similar size, and so on. It is important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they have not hired an SEO service of their own, or if they have not started doing SEO in-house at all, you will have peace of mind knowing that the use of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can also investigate whether they are using ethical SEO practices in their campaign.Your Online CompetitorsIt’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why your criteria for a competitor online should broaden to encompass any company that offers products or services like yours that outranks you for any of your targeted keyphrases. If your in-house staff or your SEO service not only continually monitors your search engine positions but also analyzes the companies that appear above you in search results, you can often identify forward-looking competitors of which you were previously unaware–your primary competitors of tomorrow.ViolationsThis brings us to the key issue of ethical SEO. Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people. For example, BMW’s German site was recently removed temporarily from the Google index for using doorway pages–something that is not considered an ethical SEO practice. It stands to reason that your competitors are also not immune to violations.Bad FirmsThere are very notable examples of otherwise smart and established companies hiring an SEO service that put them in a worse situation than before they pursued SEO–by getting their site removed from major search engines for violating the engine’s terms of service, for example. Not long ago, there was a well-publicized example where most of the clients of a Las Vegas SEO service were penalized. Almost all of the clients claimed that they were not informed that the firm was not practicing ethical SEO and that they were therefore at risk.SEO firms are generally divided into two camps–those called “White Hats” (those that use ethical SEO practices and will never knowingly violate a search engine’s terms of service) and those called “Black Hats” (those that do not use ethical SEO practices and that will attempt to unravel the latest algorithms and exploit any loopholes to achieve rankings at any cost). Neither approach is invalid–it is not against the law to violate the terms of service of a search engine. Moreover, black hat techniques can be quite effective. However, the tactics are risky, and anyone hiring an SEO service that wears a black hat and does not use ethical SEO practices should definitely be apprised of this risk up front.Internal ResourcesFirms are often tempted to avoid hiring an SEO service by performing SEO in-house, and the project almost always falls onto an already overburdened IT department. The problem with approaching SEO from a strictly technical mindset is that the strategies employed, such as the keyphrases targeted, will not necessarily be in line with the goals of the marketing and sales departments. In addition, an IT resource will usually approach SEO from a purely technical standpoint, without being aware of ethical SEO practices, and this can lead to trouble. Penalization is a very real possibility, and it is hard to get back onto an index once your site has been removed.MonitoringA thorough SEO service will monitor not only the handful of competitors that you deem crucial but also the sites that appear higher than you for any of your chosen search phrases. This may be somewhat controversial, especially to any SEO service or webmaster that uses tactics forbidden by the search engines’ terms of service. However, many white hat SEO service firms consider it an obligation to their clients to routinely monitor the sites of any competitor found on the engines to be sure it is using ethical SEO techniques.There is a reason that every major search engine has a form to report sites who do not use ethical SEO tactics and who violate the terms of service so that these sites can be subsequently penalized or removed. Spam filters cannot catch all violations without also removing a large number of good sites. Search engines rely on their users to help them to keep their indexes clean and free of sites not using ethical SEO tactics. There are many techniques to spam an engine–far too many to list. However, a good SEO service not only knows what all of these techniques are but knows how to identify them when it sees them so they can be reported to the engine accurately.The End ResultBusiness is business, and your interests often run directly counter to that of your competitors. When you report a website that is not using ethical SEO, it is very likely that it will be removed. This means there is one less company that you need to worry about in the online arena, at least for the time being. If the site in question outranked yours, you also get the added benefit of seeing your rankings improve as the violating pages are removed–provided, of course, that you are using ethical SEO techniques and steering clear of violations yourself, or you may be reported by a competitor of yours or its SEO service!The engine also benefits from users reporting violations. Engines do not like people trying to trick their indexes, since there might then be pages showing up for particular search terms that are not actually relevant to those terms. Clearly, search engines understand this benefit–if the engines thought they could weed out all the spam themselves, they would not provide a reporting system. Supporting such a system, after all, is not free. Real people employed by the engine have to visit the offending pages to confirm that they are not using ethical SEO tactics.In the notable example cited earlier of the firm that got most of its clients penalized, the owner of the SEO service in question was quoted as saying, “Google can kiss my ass. This is the Wild Wild West.” He may be right–maybe it is the Wild Wild West. But there are a whole bunch of new sheriffs in town–and they are wearing white hats.

To make any trip run smoothly, there are a few things you should take care of before you hit the road. To start, you should find out as much as you can about the destination you plan to visit. Learn about what to expect in terms of culture, weather and local customs. Try to pick up a few common phrases of the local language if you can: yes, no, and thank you, will often do the trick.Make sure you have the proper documentation for your trip including passports, visas and tourist cards. If only one parent is travelling with a child, you may also need a notarized letter from the other parent giving consent for the child to travel.Bring some cash along but don’t bring too much, alternatives include credit cards and ATM cards and travelers checks. Most countries have ATM’s available and often getting cash as you need it is the way to go. Try to avoid currency exchange at the hotel, they tend to have the highest exchange rates.Will you need to be immunized? Find out what the requirements are for travel health at your destination. Never travel without travel insurance, a broken leg in a foreign country can set you back $20,000 out of pocket. It’s not worth the risk of not getting proper medical attention when you are far and away.Where can you get all this information to plan your trip? The internet is of course a great place for information, other sources are friends and family who have traveled to the destination, travel agents, a library or bookstore, Embassies, Consulates and tourist boards. If you are going on an extended trip, a guide book on the destination is a great resource to bring with you.

Many people enjoy travelling and will always do so at any available opportunity. Some people travel often because it is part of their job requirements. There are those who rarely travel but will gladly do so once in awhile especially during vacations. When leaving your home for a night or more, it is always very important to take along with you everything you need to make yourself as comfortable as possible for the period you are away from home. Also take with you everything you need to fulfill the purpose of your travel, such as things you may need if you are on official/ business trips. If you forget something you would have taken for your travel, it may not only frustrate you but also sour your spirit, You may even incur extra expenses because you may be forced to buy something you would otherwise not have bought. So it is important you plan ahead and decide what you need for your journey and what kind of suitcase or luggage bag will be most suitable for your journey. What you may need for your journey and the type of travel bag you will need depends on the length of time you will be away from home and also the mode of your travel. What you may need for a business trip will be different from your needs when going for a vacation. When you have made a good mental recollection of what you need for your travel and your mode of travel (travel by air or drive yourself to your destination), you then have to decide on the type of travel bag to pack your things in. You have to choose the type of suitcase or travel/ luggage bag that will give you the greatest flexibility and allows you to travel light.Traveling With Luggage Bags /Garment Bags for Official/ Business TripsMost people prefer to fly if they are travelling for official or business purposes such as attending business meetings or going for conferences. In this case you may be spending a night or two away from home, then your best choice of travel bag may be a carry-on bag with wheels or a messenger bag. The messenger bags and rolling bags are available in many sizes ranging from 13″ to 21″. Each of these travel bags lets you travel light because you can fit your computer into your travel bag. The unique design of each bag allows you to comfortably store your notebook/iPad in addition to clothing and personal accessories in the same bag. Each bag has special overnight luggage section that provides enough room for the clothes you need while on your journey. Each bag is perfect for short official/business trips. Each type of carry-on case has all necessary notebook case features including a zip-down workstation with storage for your mobile accessories, pen loops, key clip and business card holder. The rolling carry-on bags have smooth-rolling wheels and telescoping handle that makes the rolling case a perfect companion for the businessperson on the go.Some people may prefer to travel with a garment bag, computer /notebook carrying case or a multipurpose handbag (for women). The garment bag is great for protecting clothes while traveling. The clothes stay neat and wrinkle free. The garment bag has multiple pockets and can hold up to 4 garments. It has four interior pockets that provide enough room for shoes and accessories like cosmetic/makeup bags, toiletry bags and curling hot iron cases. It also has one exterior pocket where you can put the book you want to read on the plane or any other thing you want to be handy while you are on the plane. This garment bag is very stylish, lightweight and durable. It has full-length center zipper that gives you easy access to the inside. It also has full exterior zipper closure that ensures that everything inside the bag is secured. When you have packed everything you want inside the bag, you can fold the garment bag into two. The bi-fold bag has two handles that makes it easy to carry. It also has a metal hanging hook that allows you to hang it on a wall. You can then use your multi-purpose handbag or computer/notebook carrying case to carry your computer/iPad.Some other travelers may prefer to travel with an overnight bag. The overnight bag has zippered main closure with three zippered side pockets and two Velcro end pockets. It has adjustable shoulder strap and carrying handle. It also has a black linen inside lining that makes it great for wiping out and keeping clean.Travel Accessories- Snoozer – Travel Neck Pillow / Blanket in VeluraBeside the travel/ luggage bags that you need to pack everything you need for your journey, you may consider other travel accessories such as a luxurious Velura covered neck rest that not only carries a soft, easy care Velura 40″ x 60″ blanket inside, but also has an inflatable pillow that allows you to enjoy a warm and comfortable trip. The PVC inflatable pillow is easy to inflate and deflate and the blanket is so soft that it easily folds back into the pillow cover. This snoozer-travel neck pillow/blanket in Velura is a compact, easy to carry travel item that you can use to provide comfort for yourself on any journey. This travel accessory is ideal for business or recreational travelers.What You May Need When going on Family VacationMany families choose to travel by road when on a family vacation; Travelling together in a car is part of the close family experience that every family cherishes and long for every year. Preparing for this long travelling experience for the families can be a sweet challenge for parents, especially when the journey involves very young kids. The thought of how to keep them engaged and entertained all through the long journey can also be daunting.It is no brainer to say that you need suitcases to pack the family’s clothing and needs while on vacation, The challenge is what type of suitcases do you need. Do you need a suitcase for everyone in the family or do you need to put everyone’s clothing in a common suitcase? Depending on the number in the family and the ages of the kids, you may have a common suitcase for clothing and another for other accessories. Alternatively, each kid can pack his/her accessories in his/her backpack, while you have a common suitcase for everyone. In another arrangement, you can let everyone in the family use a garment bag to pack both his/her clothing and accessories. This is one of the “sweet-bitter” choices parents have to make.Use A Thermal Cooler Bag to Pack Enough Cold Drinks For Everyone While On The JourneyDepending on the length of the journey you might want to travel with enough cold drinks packed in a thermal cooler bag. The thermal lining of the cooler bags prevents the drinks from absorbing heat as such the drinks will remain cold for a very long time. The idea is for you not to stop to buy cold drinks each time any member of the family wants something cold to drink. Having sufficient cold drinks handy when you need them gives you enough driving time and also lets you stop only when you need to break the journey for any other thing other than just buying some cold drinks.Make Your Kids Comfortable With Kids’ Travel AccessoriesBesides having enough drinks handy for anyone who needs it during the journey, it can also be a challenge to keep the kids comfortable during a very long journey. You can keep your kids comfortable all through the journey by allowing them to use kids’ travel accessories such as travel buddies. Kids’ travel buddies are ultra soft neck pillows that allow kids to snuggle with their buddy while “visiting the land of dreams!” These buddies that are available in different animal characters are perfect for strollers, cars and any other place kids drop off to sleep.Scosche backSTAGE pro II Vehicle Mount for Tablet PCApart from providing cold drinks for your kids when they need them and making them (kids) comfortable while they sleep during the journey, keeping the kids engaged during the course of the journey is another challenge. Some parents allow the children to read their books during the journey, and play their video games when they are tired of reading. These are good ways to keep your kids engaged. Another way is to have them watch videos/movies on iPad while you drive. In this instance, backSTAGE pro II is very suitable. Use the backSTAGE pro II to securely and rugged mount your iPad 2 to the back of any headrest so that your children can enjoy hands free viewing of movies, apps, games while you drive. This device is ideal to keep your family entertained with ease when you are on a long journey. The backstage pro II has a charger that plugs directly into the headrest mount and provides a continuous charge to your iPad 2. It has wireless IR headphones for private listening and a USB port that supports flash drive use for viewing images.These are some of the things you need to consider when preparing for a business trip or family vacation, to ensure that you have the most comfortable journey whether you travel by air or travel by road with your family on a vacation.